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Something to Think About

What Twenty Years of Growing Taught Me About Everything Else

Jonathan Barlow with George Smith

Twenty years inside the cannabis industry — equity, ownership, policy, and the path forward — written for the operators, advocates, and curious readers who want the real shape of the work.

Jonathan Barlow and George Smith spent two decades building, operating, and watching the cannabis industry move from criminalized to regulated. This book is what that taught them — and what it taught them about almost everything else.

It is part field guide, part argument, part record. Equity is the throughline: who owns, who builds, who profits, and who gets left out of the version of the industry that ends up on television.

Fourteen chapters, four parts, a prologue, and the kind of clarity you only get from people who actually showed up.

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